– Hi guys! We are here today at the opening of John Reed Fitness gym in Mestre, Italy. So Felix, tell us please, what was the idea of passing from just McFIT to John Reed Fitness? – McFIT gyms are pretty basic in general, we have a really low price, what you get is pure fitness in general, so no fancy stuff around it. And the idea of John Reed is to combine fitness with music and lifestyle. – Why did you choose exactly Mestre for the first opening in Italy? – Because we thought that Mestre is probably a good town to see if it can work out in all of Italy. You know? If it works out on Mestre, probably it works out as well in Milan, maybe even in the south of Italy…yeah that is what we are going to see, but I’m pretty confident that it’s gonna be a success.