The provision of healthcare through the use
of mobile devices, or mHealth, is becoming a global reality.
The lower costs, immediacy and widespread availability of mobile technology
are changing the way patients receive their care, making healthcare faster, better and
cheaper. According to PwC commissioned research by
the Economist Intelligence Unit, the general perception in the marketplace is that mHealth
will have a significant impact on the delivery of healthcare and bring about
fundamental changes to the way the industry provides healthcare and does business.
mHealth is already having an impact throughout the world, and at different rates of adoption,
with emerging markets moving faster than developed markets.
And yet, significant barriers to adoption must be overcome.
Perceptions between doctors and their patients vary. Both doctors and patients see the promise
of mHealth. But while patients believe it will improve
access and lower costs, some doctors perceive mHealth as a disruption of their traditional
roles. Meanwhile, payers will evaluate mHealth based
on its potential value to the industry, and to their customers.
They align themselves more closely to patient interests based on mHealth’s ability to help
with wellness and prevention. Despite varying perspectives among key stakeholders,
change is coming. Businesses will need to develop patient-centric
business models that focus on optimized clinical outcomes,
value for money, and patient satisfaction. They will need to create solutions which are
fully integrated and operable as part of a new healthcare ecosystem.
In this changing industry climate, the differentiation between a healthcare strategy and a mobile
healthcare strategy will be dissolved.
Mobile healthcare strategy is critical, because mobile is beginning to define
the future of healthcare.