ERIKA: STEP INTO ANY CROSSFIT
GYM AND YOU ARE LIKELY TO SEE A
FEW OF THESE WRISTBANDS. USED BY SOME OF THE BEST
ATHLETES IN THE WORLD. IT WAS CREATED IN CAMBRIDGE AND
IS NOW BASED IN BOSTON.>>WE BUILT IT OUT OF THE
HARVARD INNOVATION LAB. IT REALLY KICK STARTED THE
COMPANY. ERIKA: THE FOUNDER SHOWS OFF THE
BULKY BEGINNINGS SEVEN YEARS
AGO. A CAPTAIN OF THE HARVARD SQUASH
TEAM, HE BECAME DETERMINED TO
FIND A WAY TO IMPROVE HUMAN
PERFORMANCE WHILE IN COLLEGE.>>I WAS SOMEONE WHO USED TO
OVER TRAIN. I GOT INTERESTED IN HOW YOU
COULD PREVENT THAT. HOW YOU CAN ULTIMATELY PERFORM
BETTER AS AN ATHLETE. ERIK WHAT IT IS NOW IS A VERY
BUSY TRAINING AND RECOVERY TOOL.>>WO CONTINUING THE SLEEPOP — IT MEASURES HEART RATE,
VARIABILITY, SKIN CONNECTIVITY,
TEMPERATURE, ACCELEROMETER. ERIKA: IT KNOWS WITH INCREDIBLE
ACCURACY WHAT IS GOING ON IN
YOUR BODY WHEN IT COMES TO
STRENGTH, HOW HARD YOU ARE
WORKING, AND RECOVERY. THE QUALITY AND QUANTITY OF YOUR
REST. WOOP WILL TELL YOU HOW MUCH
ACTIVITY YOU NEED AND HOW MUCH
SLEEP.>>WHOOP IS IN A CLASS OF ITS OWN
BECAUSE IT CAN TELL YOU WHAT TO
DO TODAY. ERIKA: A SENIOR AT BOSTON
UNIVERSITY, OLINDA IS AN
ASPIRING CROSSFIT COMPETITOR WHO
TRAINS AT THIS. SHE SAYS THERE IS A REASON IT IS
SO POPULAR.>>THE GENERAL IDEA IS TO WORK
REALLY HARD WHICH IS GREAT. BUT I THINK IT IS REALLY EASY TO
OVERTHINK. — OVER TRAIN. ERIKA: STARTS EVERY DAY WITH A
REPORT ON HOW RECOVERED SHE IS.>>IF I HAVE A LONG DAY PLANNED
AND I WAKE UP AND I AM 40%
RECOVERED OR LESS, I CAN ADJUST
AND NOTE TO DO LESS. ERIKA: WHEN ACTIVE IT TRACKS
EXACTLY HOW HARD YOU ARE
WORKING. YOU CAN PROGRAM IT OR LET THE
DEVICE DETECT ONCE YOU BEGIN.>>I GUESS I AM READY TO WORK
OUT.>>3, 2, 1, GO. ERIKA: WASH YOUR HEART RATE
RISE. MEET SPECIFIC GOALS.>>GREAT JOB.>>BEFORE I WAS NOT VERY AWARE
OF HOW IMPORTANT RECOVERY WAS. THAT IS PROBABLY THE BIGGEST
THING IT SHOWED ME.>>PEOPLE THINK YOU GET STRONGER
AT THE GYM. YOU ACTUALLY GET STRONGER WHEN
YOU ARE SLEEPING, BECAUSE THAT
IS WHEN YOUR BODY IS CREATING IN
GROWTH HORMONE. ERIKA: WHEN WHOOP FIRST
LAUNCHED, PRIMARILY ELITE
ATHLETES WERE USING IT.>>LEBRON JAMES AND MICHAEL
PHELPS. ERIKA: CONSTANTLY TESTING AND
IMPROVING THE PRODUCT, WHOOP
JUST LAUNCHED ITS FIRST — THIRD
ITERATION. THE CUSTOMER BASE IS EXPANDING,
BUT MOST USERS HAVE ONE THING IN
COMMON. THEY ARE HIGHLY MOTIVATED.>>TRYING TO OVERCOME STRESS. TRYING TO GET MORE SLEEP. THEY TRAVEL A LOT. SURGEONS, DOCTORS, COPS. ERIKA: IT IS DESIGNED BE WORN
ALL THE TIME, EVEN IN WATER. THE BATTERY SLIDES ON.>>WEARING THIS FOR 40 MINUTES
GIVES YOU A BETTER LIFE OF
ANOTHER FIVE DAYS. YOU TRULY NEVER NEED TO TAKE IT
OFF. ERIKA: AND BECAUSE YOU NEVER
TAKE IT OFF, AESTHETICS ARE
IMPORTANT. THERE IS A MYRIAD OF COLOR AND
FABRIC CHOICES.>>WHICH DO YOU LIKE THE MOST? ERIKA: WHITE AND GOLD. THAT IS FOUNDER GOAL.>>ALTHOUGH YOU CAN GET IT ON
WHOOP.COM, THIS IS PUBLICLY
AVAILABLE. ERIKA: THE NAME WHOOP WAS CHOSEN
TO CONVEY ENERGY. REMEMBER TO OPTIMIZE YOURS, PLAY
HARD, BUT ALSO SLEEP LIKE A
CHAMPION. ANTHONY: INTERESTING. WHOOP REPORTS AFTER FOUR MONTHS
USERS SAY THEY ARE DEDICATING AN
ADDITIONAL 41 MINUTES EVERY
NIGHT TO SLEEP. SHAYNA: SOMETHING IS WORKING
BECAUSE 60% SAY THEY EXPERIENCE
FEWER INJURIES BECAUSE OF THIS. WHAT ARE WE DOING? ANTHONY: MORE SLEEP AND LESS
INJURIES.