MARIA: WELCOME BACK TOM BRADY CELEBRATING GRABBED OPENING OF TV 12 FITNESS CENTER BOVRN WE GOT CHANCE TO SPEAK WITH HIM JACKIE GOOD MORNING.>>GOOD MORNING, TO YOU MARIA I SURE DID, THIS IS ACTUALLY THE SECOND LOCATION FOR HIM THE FIRST ONE IN FOX BORROW PATRIOTS PLAY THIS ONE IN BOSTON KIND OF THE EXPANSION OF THE BRAND ACTUALLY JUST OUTSIDE NOT THAT FAR AWAY WHERE BOSTON MARATHON ENDS A FITTING LOCATION, BUT AS YOU KNOW, TOM BRADY SO SUCCESSFUL, SO ICONIC SO GOOD AT WHAT HE DOES, AND HE WILL TELL YOU IT COMES DOWN TO HIS REGIMEN TO HIS DISCIPLINE, HOW HE IMPLEMENTS FITNESS DEET WE SPOKE TO HIM LAST NIGHT ABOUT WHAT IT MEANS TO SORT OF BRING THIS TO OTHER PEOPLE, TO REGULAR PEOPLE CAN HAVE THAT EXPERIENCE, AND WHY THAT IS SO IMPORTANT IN HIS SPORT HE IS PLAYING AT 42 SO MANY QUARTERBACKS HAVE BEEN INJURED HAVING SURGERIES, ELY MANNING BEACHED THIS IS WHAT TOM SAID ABOUT WHY HE IS STILL ON THE FIELD TOP OF HIS GAME.>>EVERYTHING MATTERS HOW YOU THINK MATTERS HOW YOU EAT MATTERS HOW MUCH YOU DRINK HOW MUCH YOU SLEEP, HOW YOU WORK OUT, HOW YOU RECOVERY, AND I THINK WHEN YOU ADD THOSE THINGS UP THE CUMULATIVE EQUITY LOUD ME TO DO SOMETHING I STILL LOVE TO DO WHICH IS PLAYING FOOTBALL.>>ALSO INTERESTING WHEN YOU ARE EXPANDING YOU REALLY HAVE TO THINK ABOUT DIFFERENT PRICE POINTS OF THE PRODUCTS THINK ABOUT THE COMPETITION OUT THERE, THERE ARE SO MANY FITNESS PRODUCTS CENTERS, ALL ACROSS THE COUNTRY, THEY WANT TO EXPAND TO MAJOR CITIES IN THE UNITED STATES NEW YORK L.A. NEXT THEY MAY EVEN GO INTERNATIONALLY SO I ASKED TOM HOW IS THIS DIFFERENT WHAT IS THIS GOING TO GIVE CONSUMERS AND DRAW THEM INTO THE DOOR?>>CREATING BUSINESS, IS PROVIDING PEOPLE WITH, A LOT OF SOLUTIONS I THINK THERE IS SO MANY GRAPHING STORIES I’VE GOTTEN BACK OVER LAST SIX YEARS HOW WE CHANGED THEIR LIFE GIVEN THEM LIFE BACK WHEN THEY HAD NOT A LOT OF HOPE, YOU KNOW DIDN’T GET TO DO THINGS THEY LOVE TO DO DIDN’T EXCUSE ME PLAY WITH KIDS, AND, YOU KNOW, SEE GRANDKIDS, I THINK PEOPLE NOW ARE STARTING TO REALIZE, THAT YOU KNOW WHAT WE PROVIDE HERE, HAS INCREDIBLE VALUE INCREDIBLE SERVICE.>>PEOPLE CAN JUST MAKE SMALL INCREMENT CHANGES HAVE A BIG IMPACT ON THEM YOU COULD SUBSCRIBE TO EVERYTHING WE DO HERE REALLY TAKE A HOLISTIC APPROACH TO THE NUTRITION HYDRATION WORKING OUT, OR TAKE BITS AND PIECES TOM’S PERSPECTIVE IS YOU KNOW FIND WHAT WORKS FOR YOU START MAKING CHANGE, AND YOU KNOW YOU CAN SEE, HIS HEALTH IS SO IMPORTANT TO HIM WE TALK ABOUT HEALTH BEING NEW WEALTH ALL THE TIME.>>THAT WAS TOM THAT WAS ALSO CEO JOHN BURNS CHARGED WITH EXECUTING THE BUSINESS ALSO THE EXPANSION, AND WHAT YOU CAN SEE IS AT CORE OF IT I WAS ABLE TO EXPERIENCE THIS TODAY I TOOK ONE OF THE GROUP CLASSES, I WILL TELL YOU THIS I DIDN’T FINISH THE CLASS IT WAS HARD BUT YOU CAN CUSTOMIZE TO YOUR LEVEL OF FITNESS DOING MODIFIED PUSH-UPS EASING INTO IT IS THERE AN E-COMMERCE BUSINESS HERE YOU CAN ABOUT BUY THE BANNED THE PLYABILITY PRODUCTS DO IT AT HOME WHILE YOU TRAVEL, GOOD IN ENVIRONMENT WHERE PEOPLE ARE ALWAYS ON THE GO, AND WORKING. BUT IT WAS FUN TO HAVE THIS EXPERIENCE, TO SEE EXACTLY WHAT THEY ARE DOING SEE HOW EXCITED THE PARTICIPANTS WERE ABOUT IT AS WELL THERE ARE A LOT OF DIFFERENT LEVELS YOU CAN DO IT TOM DOES ONE-ON-ONE TRAINER THE GROUP CLASS YOU CAN CUSTOMIZE IT FOR YOURSELF. MARIA: AWESOME THAT IS GREAT LOOKING GREAT JACKIE THANK YOU SO MUCH, AT HOME AMAZING TO ME HOW MUCH WATER HE DRINKS.>>IT IS ALL WATER, THAT IS HIS CONSTANTLY ALL DAY LONG.>>OUNCES OF WATER FOR EVERY TIME HE WEIGHS, 220 POUNDS HAS THAT MANY OUNCES OF WATER DAY MEANS SKAENLT DRINKING WATER.>>WHOLE LOOK IS ABOUT.>>DO MACHINES NEED TO HYDRATE? THEMSELVES?>>[LAUGHTER]>>THAT IS A GREAT GEM I CAN LOOK AT THAT TELL VERY SERIES. I SAW JACKIE ROLLING I DON’T KNOW IF PREOR POST WORKOUT, ROLLING LEGS BUT I WOULD GO TO THAT GYM, WAY BEFORE I GO TO ONE OF THOSE BICYCLING GEMS, WHEE!>>BYSLING MAKES LEGS FAT.>>IT IS ALL VERY HEALTHY ALL CON STRIKEION YOUR WEIGHT YOUR RESISTANCE CAPITAL EXPENDITURE