Hey there! This is Bedros Keuilian with MyFitBodyBootCamp.com, and today I want to talk about the top
three questions I get from fitness professionals who want to start a
fitness Boot Camp. Now the number one question I get is: “Do
I want to start my boot camp indoors or outdoors?” Now on the surface, you would think that there’s a better
value to you starting your fitness boot camps outdoors because there is no rent,
there’s probably no utilities overhead, and you could grow your boot camps as
big as you want. However having been someone who started boot camps
outdoors, and now we have over 180 locations worldwide operating
indoors, I can tell you with the utmost certainty that starting your boot camp outdoors has a
lot of problems. Some problems I ran into, and a lot on my coaching clients ran into,
was, in their outdoor boot camps, was
potentially getting kicked out of the park by the city. When local municipalities change their
rules and regulations you can get kicked out. You’ve got, of course, whether stuff, right?
If it rains, if it snows, if it’s too cold, if it’s dark in the
morning, you’re gonna have a problem attracting clients to a cold, snowy, wet, dirty, dark park. And so you’re instantly gonna kill
yourself in your business when it comes to getting clients in the mornings. Now, with a stand-alone location, or
sublease location, you can still reduce the cost of your overhead and make it really effective. And here’s
what I mean: you can go into a karate center, a gymnastic center, a cheer center, and offer to pay them rent in their off
hours. Meaning, all these locations typically start
doing their business around 10:30, 11:30, 12 noon and later. Which means, from 5:00 in the
morning till about 10:00, 1030, their location is closed and they’ll gladly
take $200, $300, $400, $500, $600 dollars a month from you so that you can run your boot camps in
there. And you can easily get 40, 50, even 60 to 100 clients into your morning
boot camps, conveniently making you well over one hundred
thousand dollars a year. Now there is still a drawback to a
sublease, in other words when you’re under someone else’s roof, because i’ve seen this happen. Once the
sublease location figures out that hey, they can actually make more
money if they ran a boot camp in there, they might wanna kick you out, and of
course now you’re stuck without a place to run a boot camp. So
ultimately the safest bet is for you to transition from a sublease to a stand-alone. Now here’s how you can
make that really cost effective for yourself. Whenever you going to a sublease
location, the very first thing you’re going to do is you’re going to give yourself
a mental timeline. You’re gonna say, “within four to six months I’ll be out of here and into my own
business.” So now you got four to six months in
that gymnastics center, cheer center, martial arts center, to grow your business, to keep your costs
low, to get a lot of clients in there,
and to scout out a location for a stand-alone. And that stand alone could be a
commercial, light industrial, or a strip mall kinda thing, right? As
long as you find a location that is ideal for you. Now, the best thing about this is, while
your scouting out locations you’re growing your boot camp in someone else’s
location. And now you gonna take that money that you’re making currently and apply it toward opening your stand-alone
location. So oftentimes, if you negotiate your lease correctly,
you already get one, two, as much as three months of free rent getting into a stand-alone, and even
build out cost, meaning the landlord will gladly pay, you know we’ve seen 5, 10, even 15
thousand dollars in build-out costs and they’ll take care
that for you because right now is the time when there’s a giant surplus of locations. However, you’ve got this money that you’ve
built from your existing clients in your gymnastics or cheer center, and you parley that money into your
stand-alone, so you hardly have to come out with out-of-pocket, if you play your cards right. So my
opinion to you is: go from a sublease to a stand-alone. Unless you can go to a
stand-alone directly. If you’re already operating at a park and you just wanna go right to that
stand-alone and parlay the money you’re making now. Now the next question I get is, “Hey,
should I run four-week Boot Camps, and take two weeks off, and
then four weeks on, two weeks off, or should I run a continuous boot camp?”
Now, we’ve actually tested this, and I tested in my own personal boot
camp years ago, and what we found was, when you do four weeks on, two weeks off,
that two week period, a two-week hiatus, typically creates a high attrition rate.
Which means, if you have forty people in your Boot Camp, four weeks go by and then all of a
sudden you take two weeks off, and two weeks later you restart
you’re probably going to get maybe half to a third of the
people coming back. Which is obviously not favorable, right?
Which means you have to keep marketing to get clients. But when you run a continuous boot camp,
now you’re in a position where people are paying a month after month, just like
a personal training program, right? Just like a gym membership.
And they’re going to get continuous results. They don’t have that two weeks to get used
to a bad lifestyle, they don’t have that two
weeks to take a hiatus, and then having to restart. Now, you’re
probably wondering, “well then, went do my clients start? When do new clients start?” It should just
be open enrollment. Somebody signed up the next day, they
come in there, and they are working out. You might give them
some foundational stuff to do the first week, you might come to go at half-speed and
half-intensity, so that they’re not so extremely sore and, you know, they come to the conclusion: “boot camp is
not right for me.” But other than that, you can start people
right there on the spot. And that’s the great thing about it. And also by doing that, it forces you
to have auto-debit in place or EFT, Electronic Fund
Transfer, and when you do this, now you have a
reliable, secure, consistent income, right? And whether you’re using Pay
Pal, One Shopping Cart, Mind Body Online, Shape Net, Member Solutions, it doesn’t much matter.
Now you’ve got continuous, ongoing, monthly EFT coming into
your business which, if you ask me, is probably the most reliable
thing you could ever ask for. Now, third and final question is: “Hey, should I sell month-to-month, three-month
and six-month programs, or how should I structure my programs?” We’ve tested this out too and we found
two things that work really well. First of all, the thing that works best is
selling a 12-month program, and that program should come at a deep
discount, and should come with a prize at the end. Could be a pair of
skinny jeans, could be a free iPad, or something, right? So
somebody pays you for 12 months, well over two thousand dollars, it’s okay at the end to the 12-month
program to reward them by buying something awesome for them, right? And of course that’s on a month to
month basis it’s deeply discounted. Now, if they choose to go on a month-to-month
program, where they’re still committing to you but just on a month-to-month basis
and they can cancel anytime, well that should be about $50 to $80
more per month. And they don’t get that prize at the end,
obviously, because typically there is no end. And this forces most
people to take the more cost-effective program, which is a 12 month commitment, and it gives your clients better results.
So, I hope you got a better idea of how to start your fitness Boot Camp. This is Bedros Keuilian and if you want to
learn more about starting a fitness bootcamp business, just click the link right down below. See you!