CHURN THROUGH HEALTHY LIVING JUST GOT EASIER IN NORTH DAKOTA. THE FIRST DAY TO PROVIDE A HEALTHY LIVING APP TO ITS MEDICAID RECIPIENTS PRODUCED A NEW OCEAN HEALTH SOLUTIONS, OFFERS PERSONALIZED SELF-MANAGEMENT WELLNESS PLAN. JOINING US NOW IS CHAIRMAN AND CEO. GOOD TO SEE YOU. THANKS FOR JOINING US. SO MUCH COMPETITION OUT THERE IN TERMS OF WELLNESS APPS. THE VENTURE, HOW IT BEGAN AND WHY THIS DIFFERENTIATES FROM ALL THESE OTHER WELLNESS APPS OUT THERE.>>THEY ALL CONNECT AUTOMATICALLY. NOT ALL THAT EFFECTIVE. I CAN’T EVEN FIND WHAT THEY WELLNESS PROGRAM IS ANYMORE. SOMETIMES IT NUTRITION. SOMETIMES IT’S EXERCISE. OURS IS COMPREHENSIVE. CHRONIC DISEASE IS THE MOST EXPENSIVE PART OF HEALTH CARE AND WE BELIEVE THAT PROVIDING THIS TO CORPORATIONS INTO HOW PLANS FOR THEIR MEMBERS AND EMPLOYEES THAT THEY CAN TAKE HEALTH CARE INTO THEIR OWN PLANS AND HAVE A PERSONAL PROGRAM EVERYDAY TO HELP HELP THEM WITH WHATEVER MAY BE WRONG WITHIN HEALTHWISE OR WHAT THEY LIKE TO IMPROVE HER STAY HEALTHY.>>WHAT YOUR PROGRAM IS DOING IS DOING THIS FOR CORPORATIONS AND PUTTING IT IN THEIR ACTUAL WELLNESS PLAN FOR THEIR HEALTH CARE PLAN. TAKE US THROUGH HOW IT WORKS, THE TYPES OF BENEFITS USERS GET.>>SURE. SOMEBODY FELT SO WHAT WOULD CALL PRIVATE HEALTH ASSESSMENT AND THAT SHOWS HOW INDIVIDUALS THEY ARE, WHETHER THEY ARE READY TO MAKE CHANGES OR NOT AND ANSWERS A LOT OF QUESTIONS TO IDENTIFY THAT AS MAYBE BEING A DIABETIC FOR BEING HEALTHY OR WHATEVER MIGHT FAIL THEM. FROM THAT, WE USE BEHAVIORAL SCIENCE AND ECONOMICS TO PUT TOGETHER A DAILY LIST ABOUT COMMITTEES FOR THE INDIVIDUAL, MAKING IT EASY FOR THEM ON THEIR TIME, CARRYING ON THEIR SMARTPHONES TO USE AND IMPROVE THEIR HEALTH. COMPANIES WAS SENT PEOPLE TO DO THAT. THE COMPANY’S COSTS WILL GO DOWN. THE PERSON’S HEALTH WILL IMPROVE IN THE PERSONS OUT OF POCKET EXPENSE BE REDUCED AS WELL. WE LIKE TO CREATE THINGS THAT WORK FOR EVERYBODY BECAUSE TAKING CARE OF ONE’S HEALTH IS NOT EASY AND NOT FUN ANYMORE. MARIA: DO CORPORATIONS EITHER SAYS SOMETHING THEY NEED TO BE INVESTING IN FOR THEIR PEOPLE?>>SOME OF THE PERKS AND WE WANT TO BUST ALL THAT AND REALLY DISTRACTED AND MAKE IT VERY EFFECTIVE. THEY ARE VERY LARGE, AND SMALL COMPANIES AS WELL.>>AMONG THE COMPANIES WITH OVER 1000 EMPLOYEES, 85%. WHAT IS YOUR PROGRAM DURING THAT IS BETTER? YOU ARE LARGELY IN THE LARGE COMPANIES FACE, BUT ALSO SMALL COMPANIES.>>THEY ARE VERY, VERY LOW. BY USING BEHAVIORAL ECONOMICS AND CHANGE THEORY, WE UNDERSTAND WHY PEOPLE WANT TO CHANGE OR DON’T WANT TO CHANGE. THEY NEEDED NEW IDEAS. WHAT ARE THEY LOOKING FOR? WE HAVE THE 1000 VIDEOS FOR PEOPLE TO LOOK AT WHEN ANY PARTICULAR HEALTH CARE SUBJECT. AND THEN BECAME A FIGHTER SO PEOPLE CANNOT FIGURE THROUGHOUT THE PROGRAM LEARN NEW THINGS AND PUSH INFORMATION FOR THEM AND THEIR LOVED ONES. THEY CAN NOMINATE THE LOVED ONES AND SAY I DON’T TAKE MY MEDICATIONS, PLEASE PUSH A NOTIFICATION TO THEM TO REMIND ME TO DO SO. MARIA: WHAT DO YOU MAKE OF ALL THAT’S GOING ON IN TERMS OF THE CONSOLIDATION. YESTERDAY WE HAD NEWS THAT PERHAPS AMAZON WOULD BE PULLING BACK AND NOT DOING WHAT WE THOUGHT. YOU’VE GOT CVS COMMIT AT NOT WHAT IS YOUR TAKE ON THAT?>>THE HEALTH CARE INDUSTRY NEEDS TO BE EXPECTED. THERE’S A LOT OF ENGAGEMENT AND NOW THERE’S THE MARRIAGES THAT I THINK WILL CONTINUE FOR DIFFERENT REASONS. EACH BRING SOMETHING DIFFERENT TO THE PARTY. SOME CASES WILL BE SUCCESSFUL IN