– What you should be prepared for is me the taking 20 minutes
to answer your questions that should take three minutes to answer. – What’s up everybody, so we
are shooting a new series. Not sure what we’re gonna call it, might be Standing On
The Shoulder of Giants ’cause we got my big
man, Tom Caldwell here. But what it is essentially
is we’ve been inspired by guys like Tim Ferriss, Joe Rogan, I mean, there are so many
good podcasts out there where they go on and
they’re interviewing people. And really, I find the long form is better than the cheesy content
where they just come in and say how great his gym is
and why you should go there. What I wanted to do is
reach out to our audience, get some questions around
health, fitness, nutrition. He’s one of the brightest
minds in the city, and that’s the whole
premise of what we’re doing, is same thing those other
podcast shows are doing, only I find that there
are some killer people that work within our city in a market that we’ve know over the years. So, one of the ways that we found success in our business or with
different industries is by reaching out to people who’ve done it, who put in the reps, because physically, I can’t take 50, 60, 70 hours a week and delve into the same
stuff that this guy is. So a lot of times, if I have questions, I’m firing him messages privately, so, figured sit him down for a little bit, hammer him with some questions, and dig in to kinda what his thoughts are on some things that I know probably matter a lot to you guys. So, first and foremost, I wanna know what’s the origin story of Tommy Caldwell, where’d you come from, how’d
you get to where you are now? – Okay, I was just saying off camera that typically, the issue that we run into when I do these sorts of
things is running too long with my answer, so, especially when it comes to stuff like my bio, I’ll try to keep it as brief as possible. So, as far as my connection
to health and fitness, started out as an athlete,
played rugby and did kickboxing at the international level.
– Okay. – Late into high school, and then in my early
years out of high school, and pursued that as something potentially that I could do longterm. But when you start to get
even a little bit older, and a little more injured, and start to see the reality of athletics, as far as a career, I started
to look a little bit more into what I can do outside of that. So, I originally go
started in physiotherapy, and I did some placements
at (quickly mumbles) and it was all very, very clinical and I know that’s for a
lot of people, but for me, even though I enjoyed what I was doing, I didn’t like working
in a clinical setting. I couldn’t picture myself
being there longterm, so, that’s when I decided,
“Well, why don’t I try “doing something in
more of a gym setting?” Where I’m still coaching people and doing some of the same
things I would be doing in a physiotherapy setting, but more of what I want to
live my day-to-day life. So, at that time, I mean, that would about nine, 10 years ago now, I didn’t even know there
was really a career for strength coaches and
people of that nature. So, I was kinda just trying
to create my own life at the point, and as I started to do more and more coaching, I started to get more
and more opportunities, did some stuff with UWO,
with the London Knights, opened up my own facility,
my first facility about seven or eight years ago now, and then it’s just been
growing ever since. So, as the opportunities grew for me, my interests more and more,
started increasing my education, not just in health and fitness, but in business and management, and so now, that’s brought us here where we have the biggest
independent fitness facility in London, and probably one of the biggest in Southwestern Ontario. We have online programs that we run based off of lifestyle, behavioral change, all things people need to organize in order to succeed in
a guide in exercise. And now, its’ just how can
we help the most amount of people and what we see as helping them in the most effective way. And yeah, so now, my
life is dedicated to this as it has been, and it’s been a pleasure to be involved in the
business that I’m in. – And one of the reasons
why we’re doing this is I find the approach
that you guys have taken is so different. Like growing up, going to big box gyms, just going through the typical routines of–
– Right. – Basically, bodybuilding workouts, right? When I was younger–
– That’s where I started! – Yeah, it’s all normal, go
get a pump on and then go out. – Yeah.
– Whatever it is, but what I found was a
lot of that is actually, it created impingements and
issues that I’ve had health wise that one of the reasons
why we’re sitting here is I’ve come to Hybrid
years ago, actually, when you started your first facility, and within probably a month a half, your team had corrected my
major compound lifts, right? So like, your squats, your dead lifts, and things that you need
to know how to do correctly versus watching a Youtube video and going to try to do it yourself.
– Right. – You know, that’s where I’d started, just trying to spread the word as much as I could about you guys, not for any benefit of my own, but really because I believe
in what you guys are doing. So, the funny thing is
you sitting down at home, I bet you, in your off hours
when you’re not punched in, you’re looking what’s
coming down the pipeline, research wise, I know you
read a lot of studies– – Right.
– And things that I don’t have the patience for, I’m very bright-shiny-objects
mentality, but– – Right.
– I’ve asked you questions about stuff, information, and stem cells, and stuff like that over the
time we’ve known each other to leverage that resource,
and vice versa, right? – Right.
– When I’m not doing realty day-to-day, at night time, that’s what I’m kinda trying to dig in. So, kudos to you for being
passionate in an industry where it’s so easy to fall into a track. – Yup.
– Right? And this, well, this is how it’s done, this is how it’s always been done with that clinical approach of, “Okay, you’ve got this wrong with you, “it’s this, this, and this.” Irregardless of what you’re
eating at night time, what you’re doing outside of the hour that you’re spending in
physical therapy, right? So, that’s great, a lot
of people might not know ol’ Tommy and I actually go
back probably over a decade. – Yeah!
– He ran the show (quickly mumbles) I used to
work at Cools and Jim Bob, so if you recognize us, it’s probably ’cause we know all your secrets when you’re out with your friends and never actually working, so. It’s funny to see the organic growth in the community–
– Sure. – Over the years, right? Like where you’ve come from, and you have a kickboxing
background now too, right? – Yeah.
– You went to Thailand for a while, you were playing back there? – Yep, yep, yeah, so, when I started to get older, I played every sport under the sun, which is probably a big
reason why I continued to gravitate towards health and fitness ’cause it was something I was
confident in, I had a base in. But yeah, once I started to get to an age where I’ve learned what it
felt like to run into people, and have a little bit
more physical contact, and how I thrived in that, that’s sort of where I narrowed
down what I was excelling at which was more of those contact sports. In the hockey as well, but hockey, once I got to a certain age, I find the sports that you start playing when you’re four or five are the ones that maybe you’re a
little bit more interested in getting out of early,
and that was it for me. I stopped having the
joy that you would want to have at a certain age. So, yeah, I gravitate
towards things like rugby, football, kickboxing, and
then wherever I excelled, that’s where I put more of my time. So, I had opportunities in those places that allowed me to increase my education while competing in sports
and seeing the world. So, that’s what I did
initially with those sports. Just used them as a leverage point to live the life I wanted
to a little bit longer before I settled down doing the types of things I’m doing right now. – It always changes.
– Yeah. – Your heart too, right?
– Yeah, yeah. – You get limited by your body
and age and stuff like that and you adapt and doesn’t mean you have to stop doing anything, it just means you choosing differently from the years that you can do in hockey
players and everything else, like so sports specific, you can almost look at a
certain player and be like, “I bet you you have this,
this, this, and this.” – Yeah.
– “I bet you don’t know “you can do these five things
to fix this problem,” right? – Yeah.
– There’s a lot, again, getting stuck in the track of this is how hockey coaches think,
this is all they know, this is how they train, versus the incredible amount of resources that are actually out there, right? – Yeah, and this is the problem that, well, the problem and the solution that we’re trying to build right now. When you talk about things we do now, around here’s they’re
a little bit different. For the past three or four years, the psychological component of
fitness has been big for me, and going down the road of learning that diet and exercise aren’t
the answer for most people, or diet and exercise aren’t
the problem for most people, that’s just a hard pill to swallow when you’ve been rooting everything you’ve done in those
principles for so long, it’s hard to pull people out of there. So, just to give a little
context, people that are watching, most people, or I should say, there isn’t anyone in the
world who’s out of shape and doesn’t feel good
about themself physically, who doesn’t wanna crack that.
– Yeah. – There aren’t people out there who are overweight or unhealthy, they’re getting a little bit older and seeing health problems
and say, “I don’t care. “I wouldn’t trade it to be healthy.” People struggle taking back their health, not for lack of want or desire
to be a healthier person, but because they’re not
fundamentally set up to succeed. And a lot of it has to do
with the daily stresses and emotions that you face that lead us to self medicate with food, with laziness, with technological distractions, and all those sorts of
things, and this is, you know, I’ve learned over the years, this is the root of the problem for people who can’t find success is
that they just look at, “Well, what foods should I eat “and what exercises should I do?” Without addressing all of the
things that are pushing them into these, or sends them to
their self-coping behaviors of turning to food, turning to alcohol, turning to sitting on the
coach, turning to watching TV, turning to staring at their phone to distract them from the things that are bothering them day to day that they’re having trouble dealing with. So, you try and tell that
to a fitness professional you spent the last 10 years telling people what you eat and what exercises you do are what change your body. And that’s true on the absolute, most superficial level. But you’re giving tools to someone who’s in no place to utilize those tools on a day-to-day basis. So, when you talk about all
the stuff that’s out there and people getting set
into a group of something that’s maybe not working, I get it, that health and
fitness professionals, to go back and say, “Most of what I know “about health and
fitness and what it takes “for a person to change is wrong,” is not something a lot of
people are going to do. And I find the only reason I’ve been able to excel the way that I have is because I was willing to say,
“I’m not helping people.” I’m definitely not helping people in the way that I wanted to. When I was only working
with athletes, it was easy ’cause those are people
who don’t need that help and would be fine without you– – They’re gonna that way anyway. – They’re looking to go from
90% to 95% success rate. But people who need help in
order to live a full life without succumbing to
lifestyle-based diseases, being able to move and
just do the basic things they wanna do day-to-day, those are the people that need help. And if that’s a demographic
that you’re looking to aim, it’s not about diet and exercise. That has to be there for them
when they’re ready for it, but there’s a lot that people need to work on to put them in a position to have diet and exercise succeed. So, I’m hoping that more
professionals will learn that as time goes on, and you’re looking at an industry success
rate of one in 20 people who follow a diet and exercise
program might succeed. It’s dismal, I think people who are in health and fitness should be almost offended by the fact that there’s all these people out there who all really wanna help
people in the industry, but it’s not working, so people have to start asking themselves, “Why aren’t we actually helping people?” And that’s why, this is not about diet and exercise for those people. – You get jaded too, right? It’s like you’re pushing a boulder uphill and if you’re entrepreneur by nature, and sitting down when
you’re not actually working, reading studies and everything
else, that’s all part of it. The people that are maybe on the next run, they really wanna help people, but the foundation is not
there in the industry. – Yeah.
– It’s an interesting time and part of the reason why
we’re shooting this series, why we’ve done so much
more online is I find the standard stuff you
see that’s out there doesn’t dig into– – That is the world’s largest iPad. – It is the world’s largest iPad, about unplugging from technology, right? So, we’re back, I’m just gonna
do audio checks throughout just to make sure we’re
getting all this content. It’s the first time
we’re shooting on a DSLR. So, back to what we were talking about. Every industry I find is broken. Retail, health and fitness, real estate, this is why we’re doing it. Digging in on the real answers versus what you’re gonna get if you just do a little something
and find a professional that’s gonna give you
the sugar-coated answer. – Right. – Just personally, do
you have a daily routine? – Yeah!
– Like do you have something you do every single day? – I mean, whether you know it or not, everyone’s got a daily
routine, it might not be the same everyday–
– Yeah. – But there’s definitely some things in our life that are routine. So, yeah, depending on the day, of course there’s little variances, but usually what I do is I try
and wake up as early as I can which is usually around 5 a.m., which is not, I don’t want
people to think success is about waking up early,
because it’s not, right? Success is about doing
something that allows you to get the things done day
to day that you need to in order to create a
better life for yourself. But for me, I get up at 5 a.m., and I wake up and do as much of my writing and research as possible. So, I read as much as I can
from places that I trust, and I do as much writing as I can, whether it’s content creation, or updating products and services, things that we’re doing online. And I try and do that before my wife and son have got their days going. So, I’m already three hours into the work that I need to hammer through. Then I wake up, make breakfast for my son, and then take him to daycare,
or wherever he’s going to go, then come back, and finish as
much of that work as I can, and that’s usually when I have my first sort of activity break, which is usually 30 to 45
minutes of some sort of movement. You can call it yoga, or mobility, or whatever sort of self care. Fundamental self care routine I want to do just to make my body move
properly and be resilient. And then if I have additional
work to do or coaching calls, or whatever it is, I’ll finish that off. And then the family typically gets home, and then I’ll spend some time with them. I usually make dinner every single night, it’s something that I enjoy doing. And to this point now, it’s something that I like to have a
little control over as well, I’ll just have to admit. But that’s, you know, people see me make, I’ll do Instagram posts
and stuff like that, they’ll be like, “Oh,
your wife’s so lucky, “your family’s so lucky,” and
it’s like, yeah there’s that, but it’s also a little bit selfish too. So, it’s not 100% just me
being the great guy there. – You’re taking ownership
too though, right? – Yeah. – If you want to accomplish something and you wanna be consistent, and then sometimes you
get into those routines, and it almost becomes meditative for you to do that in practice, right? Or go through it and it
becomes easier and easier. – Yeah.
– Whether it’s like going to the grocery store and
picking what you know you’re gonna get–
– Yeah. – It almost becomes second nature. So, those movement breaks, I wanna touch on that for a second.
– Sure, yeah, yeah. – How many of those do you do throughout the daytime, normally? – Well, there’s only the one big one. – Okay, the 30 to 45 minutes.
– Yeah, there’s always, I used to do it first
thing in the morning. I’d wake up first thing in the morning, I’d do as much of my exercise as I would because I had the
opportunity to get it done. But what I find now is that if I don’t do my own personal work,
administrative stuff, first thing in the
morning, it’s a lot harder for me to be inspired to
do that later in the day than it is for me to be active. The activity’s a little bit more welcomed. So, when I wake up first thing, it’s what are the hardest
professional tasks I need to do? When I get them done, I’m
more happy when I do it, I’m more efficient when I do it. I’m sure you know what it’s like when it’s seven to eight
hours into the day, then you try to do some
meaningful “work,” it takes you fives times as long–
– Find every single– – To do something that you’d be able to do earlier in the day. So, I get that done as early
as possible, where I used to do a little bit more
exercise in the morning. So, yeah, that’s the only
real big one is there. Then it’s just you know, I do Jiu-jitsu, and I still do kickboxing
and things like that. I still lift weights or do some
sort of resistance training, usually like a gymnastics-based exercise, I do more lifting weights now. That’ll fit somewhere into the day, but that depends on what’s
going on and where it fits in. So everyday, I typically do some sort of 30 to 45-minute
movement-based exercise. – Okay.
– And then, there’ll be a larger 90-minute chunk of that sort of strength
resistance training, Jiu-jitsu, kickboxing,
whatever I have in there. And then also, walking, if I
can fit it in that day as well. But my day basically rotates between work, exercise, family, work, exercise, family, and then I always close
my day out with reading. So, whatever I happen to
be reading at the time, I’ll sit on the couch,
I won’t turn on the TV, I read for at least an hour, and then that usually wraps up my day. I’ll finish some stuff up on
the computer maybe at night. I don’t really watch TV anymore, I don’t find it fulfilling,
and I find it’s a bit of waste of my time these days. And again, that’s not saying if you watch TV there’s
something wrong with you, it’s just not for me. And that’s my day, yeah. I guess that’s the best
way to describe it, just cycling through
work, activity, family, work, activity, family,
and those are the things that I find I get the most return out of when I put something into them. – And I find too if you’re looking at all those as different buckets, right? Like, say you have a big jug of water and you have three cups of water, and you have work, exercise, family, really, there’s only so
many hours in the day to put into each of those cups. – Sure.
– I think a key that I’m taking away from
what you’re saying is you’ve looked at all the micro things that you have done previously that were kind of all over the place. – Yeah.
– Structured, “Okay, “these are the ones that
are most important to me,” and then, “how am I gonna
integrate these into the day?” Created that framework and then
said, “Okay, you know what? “It doesn’t have to be
absolutely regimented “to the minute every single time, “these are the major things I
wanna do throughout the day. “Here’s where I’m gonna time-block them, “and flex them based on
what my priorities are.” Like the thing you talked about where you said eating that frog or doing that difficult initiative
task right out the gate, that’s something I’ve learned from the other podcasts I watched where I’ll wake up before
my wife and daughter are up and I’ll bang out the hardest stuff, or the things that I
know as the day moves on, I’m gonna find every excuse not to do. – Yeah.
– As you get moving around and the world gets going, these micro interruptions
are gonna stop you from the doing the larger tasks that are gonna move you even
further in your business, and I’ve seen from just the
third person’s perspective of watching your business
grow, that’s where I find you really differentiate
yourself versus the status quo which you don’t have to stick in that box. – Yeah.
– Like health and fitness, you’ve done something
completely out of the box because the need was there.
– Yeah. – And partly, things that
you experience yourself and research that you’ve done
has been integrated into this, and that’s why we’re sitting down. I’m gonna break this next
section down into three parts. There are basically, the first part we’re gonna cover is food, the second we’re gonna cover is fitness, and the third part is business. I’ve got a pile of questions
from different people that wanted to ask.
– Sure. – So, we’ll get through as many as we can. If we don’t cover them
all, I’ll fire you an email at your own leisure, you can answer them, and then we’ll put them in the show notes down the road.
– You got it. – So, food, so, how do
you think most people… What do you think most people’s
relationship with food is? – Well, I kind of eluded to
this earlier on in the recording but it’s abusive, for most of us. Our relationship with
food, yeah, we eat food to be able to function day
to day as human beings, but the growing problem we see is that food is medication for people. And the reason why, I’m not
gonna get too technical with it, but most of the things we face day-to-day, our brain experiences
as some sort of pain. So, whether it’s interpersonal
relationship stress, or work stress, financial stress, health worries, things like that, we face all these things every single day that emotionally are recognized
as pain inside of our brain. Whatever our brain feels
that pain and discomfort, it wants some sort of relief. And food is the easiest, most accessible, most socially acceptable means of self medication.
– Yeah. – So now, we turn to food for our sense of relief, whether it gives you
some sense of stimulation through a dopamine release in the brain, or if it just takes your mind off of something that’s bothering you, it has a numbing effect,
or effective distraction. When you ask what’s the relationship between people and food, that is it. Food is the thing that
makes me feel better when I don’t have the tools to actually resolve the
problem that I’m having. Most common thing for people, ’cause people might say, “Well, my life’s “not that stressful, I
have it pretty good,” boredom–
– Yeah. – Is the biggest pain for human beings. When you think about what
are most people doing after dinner and before bedtime? And the answer’s not much. You’re usually sitting on
the couch, watching TV. Most people have the TV
going with their laptop open, going through social networks, and when your brain isn’t
stimulated in a meaningful way, it becomes bored, and we have this very tribal sense inside of us, from when we used to live
in small communities, that boredom’s a bad thing ’cause boredom means
you’re not productive. You’re not out getting food, you’re not contributing to your little community–
– You’re gonna get kicked out of the community, right?
– Yeah, you’re not contributing to your little society, so, it’s almost like an
evolutionary safety mechanism where when you’re not up to much, and you’re not producing
and you’re not stimulated, you want to have that sense of discomfort to push you into action. But now what we have
is we don’t require all of those things in order
to succeed as human beings, but we still have all these underlying evolutionary mechanisms,
and boredom is that one. So, that’s why we hate
boredom, we fight it so much, but we don’t fight it with learning to play a new instrument,
or reading a book about something that we would benefit from the increase of knowledge of. We have all these super simple technical and food-based distractions. So, that’s what we do when
we’re bored, our brain says, “I don’t like this feeling,
let’s do something about it.” And the quickest thing we
can do is go eat a handful of cookies and turn on some sort of technological distraction. And unfortunately, that’s
the relationship with food. Like, how many people even
sit and eat their meals with no distractions at a table? How often does that happen? You’re eating running in the car, or you’re eating in front of your laptop. And i mean, everyone’s guilty of it, it’s not like I’m saying these are things that I’m not susceptible to, we’re susceptible to them as human beings. But the people who learn how to get away from those deeply-ingrained
habits, and those in a way, it really is an abusive
relationship with food, we’re using food to
serve you as medication rather than to serve
you as just to function at the highest level possible. That’s where people get
into a lot of trouble and that is the average human being. So, what’s the relationship
between with food? It’s abusive and we depend on food for something that it’s
not really designed to provide us with, and
this is why we have so, this is why there’s an obesity crisis. It’s a stress epidemic, and
it’s a self medication epidemic, and a lot of health and fitness
professionals boil it down to, “Well, I’m telling you what to eat, “and I’m telling you what exercise to do. “If you choose not to do that, “you don’t value it,
you’re not committed.” It’s about you in that sense,
but that’s not the case, human beings are no longer fundamentally designed to succeed, we’re
fundamentally designed to fail and you have to put effort into changing those underlying things to create a better relationship with food and to create a more fulfilling
life from health and fitness and well-being and all of that. So, the relationship between people and food has become difficult, has become maladaptive over time. – Hearing you talk about that, it actually makes me think that food and technology are so similar in so many different ways.
– Sure. – You see people that get, this is actually heard the other day, the average person looks at
Instagram 35 times a day. Think about that, I mean, I use Instagram for the business.
– Yeah. – And I’ve been thinking about it, I’m like counting throughout the daytime to see how much control– Talking about Instagram, so going back to what we were just saying. I’m just echoing what the
average man might think, to what you’re saying, a lot
of people don’t think about is do you control the food,
or does the food control you? Like, do you control the technology or does the technology control you? They’re great tools to have, and another good thing I heard online was, “Everything in moderation,
including moderation.” – Yeah.
– I know it’s something you believe in, Thanksgiving
dinners and Christmas holidays, you’re gonna go out and
you’re gonna have fun because life’s to be enjoyed. But it’s what’s that relationship you have with these things around you? I’m guilty of it, I almost think about it like the old Street Fighter
games we used to play. Where my willpower bar is (mumbles) and as my day goes on, if I
have a really tough negotiation, things happen, business, whatever, it gets whittled down, that’s
when the most susceptible to that junk food or whatever
it’s gonna be in my daytime because I don’t have time to
take control of that aspect. – Yeah, that’s known as ego depletion– – Okay.
– Is the technical term of a reliance on will power
that is not really that robust. And that’s one of the big faults that you see in the industry,
with both professionals and people who are just trying to take control of their health is if I see someone who’s
in really great shape, and I’m trying to strive for that, but I’m having trouble accomplishing it, that person has an amount of
will power that I don’t have. And that’s simply not
true because we face, and this again connects to the amount of unnatural stress and emotional issues that the average human
being faces day to day. By the time it’s noon,
your will power’s gone. It’s not a… A sound aspect of yourself to rely on. Even deciding what clothes
you’re gonna wear uses willpower. Every decision you have
to make, minor and major, plays a part in what you’re going to have left at the end of the day. And it plays a part in what
you’re going to have left in order to make difficult
decisions for yourself, and for most people, the average person, going home and cooking your own food and making a salad, and
whatever it is you’re gonna make for the night, doing that
over top of just stopping at a pizza place on the way home and bringing home pizza for
the family and opening it up, that is an incredibly difficult decision to push yourself into as far
as the healthier decision. And when the end of the day comes, the chances of you having
the amount of will remaining to make that decision are very, very poor. When we do our online programs here and our programs that are
rooted in behavioral change, that’s why we try and teach people life strategies day-to-day in order to make the right decisions and working on all the underlying things you need to figure out fundamentally
to make your decisions, instead of saying, you go home at night, you bring home a pizza,
the family eats it, and then you sit in front of the TV, and as much as you don’t
want to eat a bag of chips or a box of cookies,
that’s the eventuality, and then afterwards, you
feel sick, you feel ashamed, and then you say to yourself,
“I’m not doing this tomorrow. “I’m making a stand today,
when tomorrow comes, it’s not happening,” tomorrow comes, the exact same thing happens because you tell yourself it’s your will that’s going to make the difference. And you making the decision to change, like someone quitting smoking cold turkey, that’s what it takes,
it’s not what it takes. I mean, it’s possible,
but it’s not likely. You need to involve strategies in your life for those types of things, but if you see another
person who is in shape, that should tell you that
you’re capable of doing it. Chances are you’re just
dealing with some things that you haven’t properly addressed that that person either
isn’t facing, hasn’t faced, or has faced it in a more
strategic way than you and has figured themselves out and put themselves in a position to make better choices day to day. – That’s one of the exciting
things about business and then, again, why I look for people that I admire, that have done
things that they’ve done is we all have the capabilities,
the tools are out there. It’s a matter of knowing
the path to get there, and not having ego big enough where you can’t go to somebody, who probably knows more than you, to help you get there.
– Yeah. – That’s part of why I was
joking at the beginning of this, standing on the shoulders of giants, and physically being able to go back to that tribe mentality where
you’re like, “You know what? “Tommy knows tons about health
and fitness and nutrition, “so I’m gonna reach out to him.” He’s poured so much of himself into this that I know he’s happy to
share that information with me, just like vice versa, if you
ever have real estate questions I know we’ve fired stuff back and forth, you see some insights into a world that maybe you want no part of– – Yeah.
– But at least I can save you a little bit of time there, right?
– Yeah. – I’m actually gonna keep
going on that last point. Is there one strategy you
can share with the audience to help you kinda bump up
that will power throughout the day, or lifestyle?
– Sure, yeah, I’ll give a concept that I
think’ll help a lot of people. And if you think about the typical problem that people have in food,
I mean, there’s overeating, there’s just not making the
healthiest choices in general, whether it’s you don’t know how to cook, you’re not confident in the kitchen, it’s easier to eat out. And by far, probably the biggest issue that people face is late-night snacking. It’s a huge one for people, so, I’ll give a little bit of insight to that. And this is the concept that
we are behavior-obsessed and behavior-focused when
behavior’s not really the issue. So, if you look at the
big problematic behaviors that people have, like overeating
to late-night snacking, usually, when that’s
something you want to correct, you focus on the behavior. So you’ll say, late-night
snacking is the problem, if I wanna get healthier I need
to stop late-night snacking. Which again, on the surface
level, is very true, but there’s much more to it than that. You have to ask the questions of, what are the roots of
reinforcements of the behavior? So, late-night snacking
doesn’t exist on an island. It’s not like every
night at 7:30 or 8 P.M., you just get this magic craving for something you can’t say no to, there’s a process involved there. If you understand the process,
you understand how to fix it. Or you know, cutting
the head off the dragon, however you wanna call it. So, typically, when people get stuck into a perpetual model
of late-night snacking that they can’t seem to get rid of, it begins somewhere and there’s steps that lead up to that point. So, someone gets home,
they’ve had a long day, they’re tired and exhausted,
they’re low energy, dinner’s over, what do they do? You sit on the couch, you turn on the TV, you open up the laptop, you’re
cruising on your smartphone as a means of relaxing, as a means of re-energizing yourself ’cause you’ve had a tough day. And then once you’ve been doing
that for about half an hour, then the cravings seems to magically come. So it’s like, eh, go get the
chips, go get the cookies, you might tell yourself, “I’ll
just have a handful of chips, “or I’ll just have one or two cookies.” But we all know where that leads. And then they’ll look at,
“Okay, I need to stop snacking.” Well, no, what you need to stop doing is sitting on the couch. What you need to stop
doing is always default into the couch and the TV
and technological distraction as a means to relax, or re-energize. And if instead of sitting on the couch, when your butt was about
to plant, you said, “Today, I’m gonna go for a walk.” Or, “Today, I’m gonna go in the basement “and do some stretching.” Or, “Today, I’m gonna go read a book.” Or, “Today, I’m gonna call up a friend “I’ve been meaning to talk to.” Whatever it is you can
do that’s stimulating and beneficial in a more meaningful way, that shakes up the process and routine that leads to that late-night
snacking and craving. So basically, we’re creating these roots and molds in routines where
we are doing A, B, C, D, and it leads to E, but
then we only focus on E and try and find a solution for E, when it’s if you started
at A, and change that, none of the rest of
this stuff would happen. So, this is a super basic
thing I get people to do. If you know that the
couch leads to snacking, if this is the beginning
that leads to the end, if you can get rid of the couch, the snacking will disappear as well. So, when you talk about the
strategies and things like that, basically, I teach people to
break down your day-to-day, pick your two to three worst behaviors that you think are contributing
to your health problems, label them, label the big behavior, but then where do they start? Try and trace back where do they begin. And it could begin with, “I go to sleep,” or you know, if someone has
a problem with eating out, or eating at the
drive-through all the time. They’re always rushing
to work in the morning, they’re eating at the drive-through, and their solution is, “I just need “to stop eating at the drive-through.” Well, you’re probably going
to bed at one in the morning, you’re waking up with 10 minutes to spare, you’re rushing out the
door with nothing prepared, what choice do you have? Or, you always eat what
they bring into work. They bring in some terrible
lunch to work everyday that you get stuck eating, while if you went to bed
an hour and a half earlier, woke up half an hour earlier, you could make your own breakfast, you can make a lunch to bring. And this is, you know, you
need to learn strategies to make your day work for you, to achieve the things you want to achieve rather than looking at a problem and saying, “This is
a superficial problem, “I need to give it a
superficial solution.” That’s not how it works,
you need to understand where a problem begins
before you understand how you’re going to make the problem end. Hopefully, I’m articulating that well. – No, it makes sense, yeah.
– Typically, we have online programs where I’ve
organized these thoughts from A to Z, I do my best to explain them. But since these concepts
are typically so foreign to people in diet and exercise,
it’s hard to know exactly how you can connect
with people on a level. So, I just hope that I’m
doing that right now. – It makes sense and
you’re speaking to me, so basically, I gotta throw my couch out, and I gotta go to bed early. – You just gotta shake things up, you gotta shake up those
patterns like anything else. Like someone who needs to quit smoking, it’s not just the smoking. They have all these routines
attached to the smoking that triggers them when
it’s time to smoke. Everything else is the same,
especially things in food. You are creating a routine
that’s leading to the problem. It’s not that the problem
exists on its own. So, you need to start thinking about how you can break
up, shake up that routine, strategize your way out of problems, rather than willing your
way out of the problems. – Yeah, something that helped
us build our business was really looking at the things that we liked and the things we didn’t
like in our daily practice and just the business in general, and then looking at that quarterly, and then habits that they can do where I was like, “Okay,
I just love the fact “that I do these things, I hate the fact “that I do these things.” And it’s not like I’m
gonna wake up tomorrow and be able to just not do these things. But being cognizant of
the habit, it’s like, I used to smoke when I was
in the restaurant industry, and it was just eh, go out,
smoke a butt and whatever, and I tried quitting four or five times and it wasn’t until our
(quickly mumbles) Shannon, she had a serious problem with diet coke, and the aspartame is (quickly mumbles)
– Right. – So, we gamefied,
challenged it each other. I never thought she’d
actually give up coke. So, I was like, “Oh, sure,
I’ll give up smoking.” I actually stopped smoking that way. – Yeah.
– But I’d heard something once and it was that Allen’s book,
the way to quit smoking. – Yeah.
– And he talked about how in a social setting, you know, you go outside and
smoke with your friends, and in Canada, when it’s minus 40 outside, like the book pointed
out, how weird is that that you’re gonna leave a
fun social setting inside with 200 of your friends to
go stand outside with four, freeze your hands off, and do
something that’s killing you? You know, not to judge
anybody that’s smoking because I used to do it, but it was changing the pattern
of what I was used to doing and I remember going outside and smoking after I read that book and be like, “This is ridiculous, why am I doing this?” Right?
– Yes. – So, I think you are
speaking to the audience from that macro level. The resources are out there too where you can dig in, you know, online coaching platforms
and everything else, these are things that you’ve used and developed over the years that apply to everybody
and I didn’t even realize that that’s who you were looking to reach, was everybody and help them
with their relationship. I know you guys talk
to your athletes here. – Yeah.
– I initially thought that’s what your focus was too. But then over the years of training here, I see how far some people
have progressed in the program that you have to offer, so
kudos to you guys with that. I’ve got a pile of other stuff
that I’m not gonna get into (laughing)
on food, ’cause I mean, Intermittent fasting. – Yeah.
– So, thoughts on– We’re back, intermittent fasting. – Yeah, so like most things, I’ll generalize first, like most things, most stuff you see out there
today help a small amount of the population, and not the majority. And that’s not that certain
things aren’t effective, it’s just what can
people actually stick to? So, I just wanna precursor that that intermittent fasting can
be very beneficial for people, it’s not that it couldn’t
be beneficial for everyone, but not everyone’s gonna be
able to stick to the routine in a way to make it meaningful. And anything you’re not gonna
do for the rest of your life is not worth doing now. Because whatever result you get from any sort of tactical
strategy does not remain when that tactical strategy
is out of your life in the world of health and fitness. So, just keep that in mind. But intermittent fasting,
it can be helpful for a lot of people, especially when we have a society that’s
generally insulin-resistant. And again, I don’t wanna
get too deep into that, but basically, every time you have sugar in your bloodstream, you
need to produce insulin to get it out of the bloodstream. Because sugar, in certain concentrations, is toxic to human beings, which is why diabetics have the
problem that they do. So, when we over consume
sugars, and food in general, but particular sugars and carbohydrates, carbohydrates aren’t just sugars. And I’m not demonizing carbohydrates. – Yeah. – Just trying to speak technically right now.
– Yeah. – Although, that sugar
has to go somewhere. So, insulin is produced to move the sugar out of the bloodstream. When we overeat, and when we overeat foods that get broken down into
sugars in particular, what happens is the insulin responds and becomes less effective. So, we need to start
producing more and more, and more and more insulin in order to continue to move out that
blood sugar, that glucose, and this is what is known
as insulin resistance, is using more insulin to do the job that less insulin would do
for a healthier individual. And the problem with that
on a weight loss level, on a fat loss or body composition level, is that when insulin is in production, fat loss is not possible. Insulin is a switch, when insulin is on, fat-burning capabilities are off. When insulin is off,
fat-burning capabilities are on. So, if you wanna use stored body fat, you want to increase a
better body composition, you want to be using stored
fat as energy when you can. So, you need to be able to have an efficient insulin
response in order to do that. So, circling back around,
intermittent fasting, any time you’re elongated
a period without food, you are naturally increasing
your insulin sensitivity, and insulin sensitivity is the
opposite of the resistance. So, less insulin is doing the job on an insulin-sensitive person that more insulin would be necessary to do in an insulin-resistant person. So, in the most basic
level, intermittent fasting, just extending the period of
times you go without food, makes you more efficient in that sense, which increases your
ability to use stored fat. That’s of course very simplified. But, that is the number one benefit of doing something like
intermittent fasting. And then also, it’s just naturally going to control calories for some people. If you have less of an eating window, so say, you go 16 hours without eating, and then you have an
eight-hour eating window, then your probably likely
going to eat less food, for most people. But other people, they
will eat twice as much food in that little window,
and this is when I say, just because something
technically can be beneficial does not mean it’s going to work for you. Other people, it’ll be
the complete opposite of the result that they want. So, yeah, there’s something
there for intermittent fasting. For our clients, when I have clients who, their calories are under control, their nutrient ratios look good, it doesn’t seem like there’s
anything to really worry about, but they’re struggling to get results, and I know that they’re doing the things they’re supposed to do, I’ll start to introduce
some intermittent fasting, and just starting with go
12 hours a day without food. So, you go to sleep at
eight o’clock at night, or sorry, your last meal is
at eight o’clock at night, don’t until eat until eight
to 10 o’clock the next day. Just push breakfast back–
– Yeah. – Is essentially what you’re doing. If you can do that, you feel pretty good after a couple of weeks,
then maybe skip breakfast and eat at lunch. – But you’re not going
to Wendy’s for lunch. – No, absolutely not, I mean, you have to have the other
pieces in place too, right? And for some people,
a single 24-hour fast, like an actual fast once per week. So, you have your last
meal at six or seven, you don’t eat until six
or seven the next night, and then you do whatever you do regularly for the rest of the week. You just have that 24-hour fast. – It’s just water, like no coffee? – You can have coffee,
tea, things like that. There’s a debate about it.
– Yeah. – The physiological purist would say, “Only water.”
– Okay. – Because phytonutrients and things you would find in a tea or a coffee, they have to be metabolized.
– Okay. – Therefore, you’re not
getting the full benefit of the fasting, but that’s more
like cellular regeneration, cell health, things like that. – Not calories, right?
– Yeah, if you’re talking about composition, then yeah, coffee, tea, I mean, if it’s gonna keep
people sane too, right? ‘Cause if you’re a habitual eater, and you’re trying to take
control of your health, you need to be doing habitually something, you can’t just quit it cold turkey. So, tea and coffee can
be an aid for people during this time. But you know, to answer the question, yeah, intermittent fasting can be helpful, depending on the type of person. Technically, it can be very
helpful for a lot of people, but you have to be the type of person who can do it without
suffering during the times outside of the fasting. – The biggest takeaway for me from that whole explanation
was if you’re not doing it for the rest of your life, you know, you really need to think big picture, is it worth doing, right?
– Sure. – I’ve played with different
diets and everything else, and depending on what the goal is, I’m gonna take a hard
look at my structure, and I’ve been working on it for so long and I notice things I can do better, food relationship wise,
it’s all tying in, right? It all ties into business, fitness, how you do your workout programming and everything, big picture. Do you have one, last food
question, one go-to snack that can kinda keep you on track? – Yeah, I mean, I’m usually rotating. But, my most–
– Maybe three, that you rotate, three.
– My most recent is I make my own dehydrated chickpeas. – Okay.
– So, I’ll take chickpeas, you can have it in the can
or in the bag, I’ll soak ’em. You know, dried chickpeas, I’ll soak them six to eight hours, then I’ll boil them, in huge, huge batches.
– Yeah. – And then I’ll add seasoning, I’ll shake ’em with some avocado oil, salt, vinegar, or whatever you
want to use to season them, and them just put ’em in the
oven at 250 or 300 degrees for an hour and a half, two hours, depending on the texture you want, and then it’s just like
a little snack that way. So, that’s probably my
go-to snack right now ’cause I’m someone like chewy, crunchy, that’s big for me,
that’s what pulls me in. So, I need something that
replaces that sort of feeling. So, that’s probably the number one. I mean, dehydrated snacks
are mostly what I do, whether it’s making kale chips, or you know, dehydrating
chickpeas or something like that ’cause it’s almost like
if I wasn’t doing that, I’d be eating chips. That would be the alternative, right? – ‘Cause you’re a human being. – That’s right. – He’s not a military
experiment that escaped. He’s like everybody else. – And that’s what we mean
by strategies too, right? Is I know that I’m not
going to be a person who just doesn’t snack. It’s not going to happen,
so I mitigate the damage of snacking by having
the best snacks possible to serve me in the way
I need them to serve me. And of course, you need
to practice self control and things like that too, ’cause I could easily eat
3000 calories of chickpeas if I just wanted to
stuff my face with them. But yeah, those are a couple snacks for my go-tos, kale chips.
– And you based that on activity too, I’m sure, like the amount that you’re consuming. If you’re doing a lifting workout here and then you’re gonna roll
for an hour in Jiu-jitsu, it’s gonna take a different
amount of energy expenditure throughout your daytime, right? – Yeah, and it’s just about controlling. Like, if I know something like chickpeas are gonna be a carbohydrate-dominant food, then I make sure I’m not
consuming carbohydrates all day long and then additionally putting another 100 grams of
chickpea-based carbohydrates in my diet. So, if I know, “Hey, this is something “that I do at night and it’s
probably gonna stick around,” I mitigate that by keeping carbohydrates a little bit lower during the day, focus on fat and protein intake, and then at night, i have
the room for that nutrient that still benefits me
rather than harms me. – One way to think about it. ‘Kay, so, fitness, you know,
a deep, deep, deep topic, I’ll probably have you
on again down the road, you seem like, he’s definitely
a resource of knowledge and lots of questions
we’re not gonna get to, so, we’ll do another one down
the road, but fitness wise… It’s tough for me to ask the question because I know it’s so sports-specific, but let’s talk generals, right? – Yeah.
– If you have somebody that is working a normal job and is looking for
general body composition, maybe fat loss at the same time, and is looking at a seven-day week, would you look at muscle-specific
workouts on certain days, how many rest days would you do, what would that programming
look like to you. And I know it’s deep
’cause there’s gymnastics, there’s crossfit, there’s power lifting, there’s the bodybuilding type workouts, is there one general
maintenance preliminary that you use for somebody like that? – Yeah, so, it’s actually
best to generalize because the biggest
mistake people can make, and this goes for diet, exercise, anything under that umbrella, is thinking that the results
are in the specifics. Because they are not, the results
are in the generalizations and I’ll break that down a little bit. So, if we’re worried about, “Okay, well, “what type of exercises are we doing? “What’s the rep set scheme? “How many hours is this type of cardio “versus this type of cardio?” None of that matters, okay? If you’re at 95% of your
success, that might make up for the last 5%.
– Okay. – But when we talk about
what makes big impacts, it’ll be you should have
some resistance training, you should have sort of mixed cardio, you should have a lot of
active rest and self care. – Okay.
– So, for most people, I think the first thing
you need to do is focus on being a truly active human being, which means if you go to
the gym three days a week, regardless of what you
do, you bust your ass, you’re sweating, lungs are
burning, muscles are burning, but then you’re sitting around for 12 hours a day outside
of that, you’re not active. You’re a sedentary person
who has little bouts of activities sprinkled
throughout your life. And if you look at it from
a dietary perspective, if you have 40 times that
you eat throughout the week, three of those time you eat healthy, the rest of the time, you don’t, that is the equivalent to
sitting around most days. Sitting at a desk at work,
sitting on the couch at home, and going to bed, waking up, and sprinkling in some
intense exercise in there. If that’s you’re approach to fitness, it doesn’t matter what you’re doing. So, the first thing people need to do is become more generally active. And that means every single day, you should be doing something casual, like walking, doing some sort
of mobility or stretching, or like a 30-minute yoga
sequence in your house. You should be trying to
focus on desk breaks. So, if you’re someone who
sits at work every hour, get up, move around
for five to 10 minutes. – That’s actually one of the questions. – Oh, it is?
– So, desk break, what movements would you do if you’re, like, say we’re sitting
at a desk right here and then getting up, what
movements can I actually do? – Well, it depends on who you are – Yeah.
– And what you have access to. So, if you’re in a place
where you have access to walking space–
– Yeah. – Don’t try and get up and
do any weird stretching or exercise, just get up and go walk for five to 10 minutes–
– Okay. – It would be the absolute
best thing you can do. Or you know, any sort of routine that gets you away from
sitting is all that matters. And these are what are
known as NEAT activities, so, non-exercise activity thermogenesis. And these sort of activities
actually contribute to more caloric expenditure than formal exercise sessions at the gym. So, for instance, when
you take an elevator when you can take the stairs. When you drive somewhere that you could wake to in 15 minutes. When you fight for the
closest parking spot in whatever place you are–
– Yeah. – Rather than intentionally parking in the furthest parking spot to walk five minutes
to where you’re going. These things seem silly and inconsequential to people.
– They make a difference. – It makes the difference
’cause these are also activities that you don’t require
any preparation for, you don’t have to warm up,
you don’t have to be at a gym, you don’t need any recovery, it’s not an actual stress on your body like exercises can be. So, given those
non-exercise activity sorts of activities we’re talking about right now, they go a long way, and that’s the first thing
people should think about. “Throughout my day, how many seemingly “insignificant activities am I doing?” Those make the difference first. And if seven days a week you can do something small for yourself, start there. Then, if we’re getting more technical, three or four days of resistance training. Doesn’t matter what it
is, you can lift weights, you can do gymnastic stuff, you can just do basic body weight things like pushups, air squats, doesn’t matter. Your body should have
some sort of resistance against some sort of force like a weight or something like gravity’s
good enough for most people. And then you wanna do some sort of mixed cardiovascular stuff. So, you wanna do stuff where
you know you’re working hard, thing in movement that
you can only do rapidly for 20 to 30 seconds without resting, and then you also wanna have some more of that traditional steady-state cardio where you’re doing something you could do for 30 to 60 minutes at
that pace and mix it up. And the most important thing is that you gotta do things
that you enjoy doing. People are always worried
about, “Well, hey, “I wanna change my body
and I wanna lose fat,” or, “I wanna lose 20 pounds,
what exercises should I do?” Well, what would you enjoy doing? Because that is what
you’re going to stick to. That is what you’re gonna do everyday for the rest of your life most likely. So, to say to someone, “Hey, you should be doing
crossfit,” but they hate it. It’s foreign to them, they don’t like it, they’re uncomfortable with it, then that’s not the thing
that person should be doing, and that’s not the thing that’s
going to give them results. So, if I could create a hierarchy,
number one, active rest, non-exercise activity thermogenesis, the things we talked about, desk breaks–
– Okay. – Not finding the closest parking spot, taking the stairs instead
of the escalator/elevator, those are the most important things the average person can do.
– Okay. – And from there, if you’re gonna do some more formal exercise, the two, three, four, anywhere in there, some sort of resistance training per week. It doesn’t matter if you do a split or like that doesn’t matter for people. Just get in and do something
and commit yourself to doing it, and then you want some sort of mixed cardiovascular training in there. And for those, like, if you
can find a community activity, a recreational activity
that you can take up, it’s going to go a long way. Things like Jiu-jitsu, things like playing in a softball league, or
a floor hockey league, or an ice hockey league–
– Or volleyball. As you were saying, right?
– Or volleyball, you know, doing things like that. And those things can be
scary for a lot of people. But that’s a way to get the type of cardiovascular exercise that you want in a fun, meaningful environment, where you’re not just going to the gym, putting in your earphones, being
on a treadmill for an hour, it doesn’t really give you much, and you’re not likely to
stick to it in the long run. Where if you go to a place where you have a recreational activity, where you have friends and
connections and relationships, that community’s more likely to keep you in there and keep you active. So, people are typically
looking for magic exercises in order to combat their food problem. – Seven-minute abs.
– Yeah. But if you worked on it, like
we talked about it earlier, if you work on creating strategies that make your food habits better, it doesn’t take that much activity, and it definitely doesn’t
take magic structures of activities in order to
see really great results. But we’re usually trying to out-exercise our self-medicating food problems, and it’s a losing battle,
you’ll never do it. But people how take care of themselves on a fundamental level that allow them to succeed in breaking some
of those bad food habits, they could do whatever
they want for activity and they’ll see results that other people will
never come close to, or are constantly focusing on, “Okay, what lifts do I need to do, “what’s the magic exercise,
rep scheme, that I can follow?” What’s the latest trend you can jump on that’s gonna give you the results? That’s not the answer, it
never will be the answer. If it was, you’d be there.
– Yeah. – ‘Cause those things are everywhere. There’s no lack of trends you can jump on or magic exercises you can do. They have existed for as
long as I’ve been around, and if that was the answer,
everyone would be in shape. They wouldn’t even need to be
watching this video right now, and that’s not the case. – Something I wanna touch
on, I was just thinking about as you were talking is health
and fitness definitely link to mental health in a big way.
– Oh, yeah. – That’s a big conversation
and I know people that have struggled with mental health. I heard something great, again online, just from one of the resources I watch, and they were saying if you’re
struggling with depression, or you’re dealing with
negative thoughts or emotions, go find something that you suck
at and go get better at it. Jiu-jitsu’s a fine example, right? He just got his blue
belt, so congrats on– – Thank you.
– To you for that, on Friday. – If you know anything about
Jiu-jitsu, that’s a big deal. – It’s a pretty big deal. We all started off as white belts. – Yeah.
– And one of my favorite things to do in class is to take people, it’s their first day,
that are freaking out, they’re terrified ’cause they
think, “I’m gonna get killed.” Jiu-jitsu’s actually
one of the only sports where you can tap somebody or spar and there’s actually no
damage, there’s no damage. Right?
– Yup. – He could choke me out right now, I tap, and then we move onto the next thing. Essentially, he just killed me, but, yeah. It’s a sport where you really learn to adapt to the situation that you’re in, and going back to my point, it’s been one of the biggest tools for me as far as realizing that it
doesn’t matter how good I get. There’s still gonna be somebody
that’s one step ahead of me and that challenge of seeing
that you can get better at something just by the structure, so the same structure you’re putting into your food and your diet, you can put into your health and
wellness and nutrition, or going out and finding that activity that he was talking about
that you absolutely love doing and getting amazing at. Doesn’t matter if it’s
volleyball, basketball, Jiu-jitsu, hockey, whatever it’s gonna be, pour yourself into it,
pick up an instrument. These are all things that
you’ll get an incredible sense of accomplishment from and
will make a big difference in a big picture in the
mental health and wellness. Community-wide, I think North America, it’s one of the biggest reasons, we don’t challenge ourselves. – Yeah, and a part of
that too is that from all the adverse life experiences
we have up until adulthood, a lot of people are very
sensitive and fragile, and I don’t mean that in the way of, “Oh, this person’s sensitive,
this person’s fragile.” Like, it’s a big problem with people where failure is the absolute worst thing that can happen to them, and that fear of failure creates a lot of self sabotage. So, what I see a lot of times is people who really wanna take
control of their health. If they say, “I’m gonna go for it. “I’m gonna start eating healthy, “I’m gonna start going to the gym, “I’m gonna start being more active,” if they put themselves there,
they’re exposing themselves to failure.
– And they fail. – And if they put all of their efforts into making that change
and they don’t succeed, that will shatter them. So, this is a big reason
why people self sabotage, and why people will like get their foot into the health and fitness and change, but never really go all
in because they need to set up these little trap
doors they can escape out of where they can massage their ego and buffer their ego a little bit so in the eventuality that they fail because most of these people believe that they’re not gonna be able to make it, they have that subconscious thought, they can say, “Oh, well,
but I didn’t do this,” or, “I knew I was never
gonna be able to do that.” It’s a big problem for people.
– Right. – So, when you talk about those things, it’s learning that you can be successful and learning that
failing’s not a big deal. But most people are so
sensitive to that failure, they’re never willing to put the work in to put themselves in
a position to succeed. And the tragedy of that is that if you got over that fear,
you would never fail. It’s just a matter of how
long is it gonna take you to get to success, but
you will never fail. People’s bodies are very sensitive things, how they see themselves
is a very sensitive thing. But negative self image
is a big societal problem and that person is going to
have a very difficult time saying, “I’m gonna go all in on my health. “I’m gonna make whatever
sacrifice I have to make, “I’m gonna do it all,
if I fail, who cares? “I’m going for it, I’m
doing this for myself.” Most people can’t do that and
that’s the underlying reason for failure for most people. If you can find a way to
prove value to yourself, to show yourself you can overcome things, even better, show yourself that if you can’t overcome something, the process that you went through to make the attempt gave you so much value that the result that you were
looking for in the first place doesn’t really matter to you in the way you thought it would. If people can get there, health, fitness, finances,
doesn’t matter what it is. – Yeah.
– Success is there for you. When I talk about my approach, having more of a psychological
approach to some– It’s kinda what it is, right? It’s teach someone how to succeed at the most fundamental level. How can I create a person
that’s not so afraid of failure? That they put these
little trap doors around ’cause they know that,
“If I go all in on this “and I don’t succeed, I’ll be shattered, “I’ll never recover.” Teaching someone to be the
opposite of that is success for people in health and fitness, and I assume everywhere else
and in all other industries. – Touches on a major point, actually, again, I heard a couple weeks ago, and it’s European mentality is
very, very community driven. Like, “What can I do to be “a contributing member to my community?” The states is very much me, me, me. “What’s my world, what’s my bubble?” Canda, very interestingly
enough, is social acceptance. It’s, “I’m gonna go buy
a new pair of shoes, “where’d you get your shoes from? “That’s where I’m gonna go,” because I know, he’s vetted the guy, or I want Tommy’s approval,
something along those lines, and the fear of failure is something that I see over and over,
I’ll use Jiu-jitsu again as an example, and I
tell people, “It’s okay. “I’m gonna get tapped
100 times this month.” I’m gonna roll a black belt
who weigh way more than me, but that’s gonna make me better. And going through that
fire, you realize that, you know, I wanna be a black
belt one day, I’m committed, I’ll roll for the next 40
years if that’s what it takes. But that’s not the actual goal. Like getting blue belt,
it’s an incredible sense of pride and accomplishment,
it feels amazing, but it doesn’t mean anything– – No.
– Compared to the fire you gotta walk to actually get there, right?
– Yeah. – So, we’re gonna cover a couple questions on business.
– Yep. – So, going back to the
question I asked Tommy was what’s your biggest takeaway
from owning your own business from kinda where you started
from where you’re at now? – Yeah, so, and of course this is a bit of a difficult one to answer. But number one, it’s tough. It is, you know, working for yourself and creating something
is incredibly rewarding. But, and I don’t mean this
in a condescending way, it’s not for everybody, I can
tell you that first thing. Especially small business,
starting something, growing, getting it to catch
on is incredible difficult. So, that’d be the first
thing if you’re looking to do something on your
own, 100% go for it. But understand that it’s
gonna be a bumpy road. For some people, very
few people, it’s smooth. Things just work out and then they talk about how other people should do it. But I think for most of us,
it’s a bit of a bumpy road, it takes a lot of dedication, it’s gonna cannibalize your
time, your own business. But if you’re gonna go into business, it better be something
that you love doing. It better be something
you have a passion for. Well, it doesn’t have
to be a direct passion for that business, but
you have to find a way to integrate your passion into it ’cause it’s gonna take a lot of your time if you’re gonna do it
in a way that succeeds. The second thing I would say is that… You need to determine where
you fit into the fine line between being prepared
and taking too much time to get something off the ground. You can’t just say, “Hey,
I wanna do this thing, “so, I’m gonna jump into it.” You need to learn the ins
and outs of bad business, why most people fail in whatever business you’re getting into, learn
from other people’s mistakes. I’ve learned from my
own mistakes many times, it’s the worst way to learn. People talk about, you
know, you see those drawings of people think success looks like this, but success looks like this. Yeah, that’s all well and good, but if you can make it look like this, that’s the way to do it.
– Yeah. – This big squiggly
mess of almost failing, almost failing, almost failing, you only get so many of those until you have failed.
– Yeah. – So, be prepared, learn
from other people’s mistakes, invest a year in learning
about the thing you’re gonna do before you do it, but
don’t analyze it so much that it becomes paralyzing and
you just never do something that you’re passionate about doing. So, being able to walk that line and know, “I know enough
to get it started, “it might not be perfect,
but I’m confident “that I could get something moving,” getting there is important
for people to do. I’m not sure if these
are the exact answers you’re looking for, but.
– I’m not looking for any answers, to be honest with you. It’s sitting down, just
getting into your head. – It’s difficult.
– Yeah. – It’s possible.
– Yeah. – You need to be very, very dedicated, and the best way to
learn in order to succeed is to learn about the
successes and failures of other people in a similar industry, and learn as much as you can. See if you can get someone to mentor you who’s done what you wanna do so they can say, “These are the 10 things “that almost sunk me.”
– Yup. – Because people look at the
success of what I’ve done, and they make a lot of
assumptions about that success. But there’s at least three or four cases in the last eight to 10 years where I almost lost
everything for critical errors that I should have known better about. So, be prepared, but I mean, if I did fail, it would
not be as big a deal as I would have made it
out to be in my head. So, don’t let that stop you by any means. But if you want your
best chance at success, learn from other people, learn
from other people’s mistakes, get a mentor who’s done it before, and be prepared to work
very, very, very hard. So, integrate your
passion into your business because you’re gonna be
spending a lot of time doing it. – Just to give you that
outside person’s perspective, ’cause I’ve watched your business grow, to me it always seemed like
you never did it for the money. – Yeah.
– You were doing the work because you enjoyed the work,
you’re passionate about it. Yeah, I mean, it comes as a result of the work that you’re doing, and it grows and everything else, but from an outsider looking in, it really is that ability
to put the ego aside, build the business that
you think is an example of what you want to build, what you think the industry needs, and you’re not just trying
to create a copycat business. Like, real estate’s a business where people are all getting
a couple calls a month. People in other industries,
“Hey, yeah, it’s great.” I’m like, “Yeah, it’s all
golf courses and commissions,” but it’s not, it’s a lot of work. But I also tell ’em
exactly what you just said. You know, if you’re in any industry, you’d be surprised, call the
most successful person you know and a lot of times, they’re an open book. I have agents that call me that are getting into the business. I readily share what we
do, advertising wise, social media, I’ll give
them a lot of information that you’d think I wouldn’t because they’re
technically my competition. But they’re not, it’s a scarcity mindset versus an abundance mindset. And I think your industry is very similar where you’ve always been an open book. You share more than I think
I’ve ever seen anybody share in the industry, so, kudos to you. The very last takeaway I was go– Oh, last point I was gonna say on top of that was nobody cares. So, when you’re talking
about that failure, putting yourself out there on social media or exposing yourself to the community, you’d be shocked how little
people are gonna look at you as closely as you’re gonna look at yourself.
– Yeah. – About your failures and whatnot. – I mean, I don’t know what
the language restrictions are on this cast, but anyone who does care is probably an asshole that
you shouldn’t care about. Like, if you fail, and people
out there are gonna grab onto that, “I couldn’t wait
for that person to fail,” do you really care about that person? ‘Cause you absolutely shouldn’t. I mean, look at what you do here. Real estate can be a pretty boring thing for a lot of people to be in. But now, I assume you get your joy from putting information out there and doing things differently,
creating a media channel, and when I say you have
integrate your passion into what you’re doing, that
doesn’t mean you have to, like if you’re doing real estate, it’s like, “I have to love houses.” – Yeah.
– “I have to love selling.” No, you don’t have to,
but use that as an avenue to integrate things that you love doing in order to make that thing successful. ‘Cause I think a lot of
people believe passion is about doing the thing that you love. It’s not necessarily, it’s
about finding the things that you love to do and the things that make you unique and the
things that motivate you, and integrating them into a path that makes it financially successful and viable for you to
live the kind of life you need to live doing. So, yeah, I’m one of those people whose lucky enough where
health and fitness is something that I am indeed passionate about, but I could do what I do now
in lot of different industries and you just have to find a way to make it something you love doing. – And I would say that too, the people that are successful at
the level you’re at, I mean, if all of a sudden, health and fitness just
completely went away, you would start at a job somewhere and you would work your butt
of until you managed the place and then got into the next role. Same thing, if real
estate exploded tomorrow, and I tell this to people all the time, I’ll go flip burgers.
– Yeah. – I don’t care, I’ll figure it out. I’ll be the best burger
flipper that’s there until I get the promotion,
but it is what it is. Last question, I’m gonna
steal this from Tim Ferriss, I love the question, is if
you could have a billboard that every single person would see, what would you put on that billboard? – Oh, man.
– Loaded question, but, what would that say?
– Uh, right now, my current frame of mind, it would say, “It’s not
about diet and exercise.” – Yeah.
– And I hope people dug into that a little bit because it’s not. If you’re looking to take
control of your health, if you’re looking to change your body, if you’re looking to stave
preventable diseases, you’re looking to do any of those things that require the foods that you eat and the exercises you do, understand that the
reason why you struggle to do that successfully has nothing to do with food education, it has nothing to do with exercise education, it has nothing to do with
details and specifics. It has to do with why is it
so hard for you to be active, and why is it so easy for you to turn to food, and technology, and
laziness in order to numb and distract and get
away from those things that you’re dealing with everyday that cause you negative
stress and emotional pain? If you can figure that out, and you can create
strategies to work yourself around those worst food habits,
those worst food tendencies, that’s how people succeed. And I know that’s tough
to leave people with because that’s not really a
concrete answer to the problems, but hopefully, that gets you to start to dig into what’s really going on. Because if it was about diet and exercise, everyone would be successful because everyone knows broccoli is better than chocolate bar. Everyone knows that being active is better than sitting on the couch,
and it’s really that simple. That’s all you need to
know in diet and exercise. The rest are all needless details. So, billboard, “It’s not
about diet and exercise.” Or, “Diet and exercise is not the answer.” Or, “Diet and exercise
is not your problem.” And hopefully, that’s a paradigm shift that people can gravitate towards ’cause I think it’ll change lives and I hope the industry
moves to that realization rather than just desperately hanging onto this unsuccessful model that doesn’t help a lot of people. – I think he knocked it out of the park, and it’s funny, what
excites me is seeing people that have completely
different ideas, right? In the industry, I didn’t
expect that answer at all. But it’s so true and it’s something that I think I’m gonna
anchor in the back of my mind and in my opinion, different
is better than better and different is always better than trying to do the
same thing over and over. I think right under that line, from what I’ve seen on our social lately, it’s gonna say, “Active rest,” in quotations.
– Yeah. – So, hopefully, you guys got a lot of value from that interview,
thank you for your time. – Yeah, thanks, brother.
– I really appreciate it. We’ll have him back on
the show another time too so fire us any questions
and we’ll do some followups. See you, guys. – Good, great!
– Thanks, I had fun!